about and it provides a clear direction for the whole company in terms our innovation and marketing initiatives.
Our Brand Position is made up of the following 5 key components.
We Give Every Object Its Own Identity
The Brand Vision describes the kind of future that Tunity Technologies would like to create. Our Vision is to give every object in the world (machines, devices, products, parts, components, people, plants, animals, etc) its own unique identity. Only when each object has its own identity will the full potential of the Internet of Things (IoT) be realized. Our dream is to make that possible.
We develop high-performance RFID and wireless connectivity solutions and products
We analyze trends in RFID, IoI, IoT and wireless connectivity to anticipate clients’ needs
We attract, inspire, and grow people and partners who are passionate about what we do
The Brand Category describes the space that Tunity Technologies play in. Our Category is defined as the Internet-of-Identities
(IoI). We are an IoI company because our RFID solutions give every object in the client’s eco-system a unique identity which allows
each asset to be Visible, Traceable, Connected, and Accountable. Only with IoI will the world be able to unleash the full power of IoT.
Amplifying Your Productivity
The Brand Value Proposition simply defines the No. 1 benefit that we bring to our clients. While we deliver multiple benefits to all our clients, the Value Proposition above defines the most important benefit that our clients will realize through our RFID solutions.
Tunity Technologies’ RFID solutions enhances dramatically the Visibility, Traceability, Connectivity, and Accountability of each object in the client’s business, resulting in a sharp rise in the client’s Productivity. In other words, our RFID solutions function like a productivity amplifier.
We operate as an independent entity so that clients get the best and most unbiased solution to their RFID problem.
We always look for new ways to do things better, faster, and cheaper regardless of where the idea is from.
We always do what we say, and we always say what we do in all our dealings with colleagues, clients and partners.
The Brand Values articulate the 3 values that are the most important to us. These are the 3 values that shape our behavior both as individuals and a company.